About
Our purpose is to support hospitality businesses optimise commercial and CX performance through people, process and technology.
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Is your business facing strategic or operational challenges? Do you have untapped opportunities that current resourcing or skills are preventing growth? Trusted by globally recognised companies, our flexible approach and network of high-calibre associates can create real impact and meet your specific business challenges.
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With over 27 years of experience in senior commercial and operational roles within the hospitality industry, most recently as Managing Director of Best Western Hotels Great Britain, I founded asplenandco in 2019 to specifically work with businesses, assisting them to optimise their people, processes and tech resources to drive optimum commercial performance.
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Contact us now!
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Les Asplen
Managing Director
Solutions
Brands we are proud
to have worked with





