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Optimising commercial and CX performance through people, process and technology

gaining
the
commercial
edge

About

Our purpose is to support hospitality businesses optimise commercial and CX performance through people, process and technology.

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Is your business facing strategic or operational challenges? Do you have untapped opportunities that current resourcing or skills are preventing growth?  Trusted by globally recognised companies, our flexible approach and network of high-calibre associates can create real impact and meet your specific business challenges.

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With over 27 years of experience in senior commercial and operational roles within the hospitality industry, most recently as Managing Director of Best Western Hotels Great Britain, I founded asplenandco in 2019 to specifically work with businesses, assisting them to optimise their people, processes and tech resources to drive optimum commercial performance.

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Contact us now!

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Les Asplen
Managing Director

Solutions

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commercial &
revenue management

We provide tailored services and solutions to meet your specific commercial and revenue management needs.

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project management

Our work covers all elements of total project management; design to delivery, or we can provide existing projects with new direction and impetus.  

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people performance

We provide an objective approach to reviewing current people and process performance, making recommendations to improve effectiveness.

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CX

The voice of the customer is critical in understanding if your business or brand is meeting their expectations and in-turn should drive improvements to customer satisfaction and loyalty.

Brands we are proud
to have worked with

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